Virgil Abloh X Mercedes-Benz
Project Maybach

YEAR: 2022

MARKET/S: GLOBAL

Virgil Abloh X Mercedes-Benz
Project Maybach

AGENCY: HIGHSNOBIETY
PARTNER AGENCIES: antoni, Karla Otto, Builder’s Club
ROLE: Creative Direction, Concept, Art-Direction

"Project Maybach" is a visionary show car that explores sophisticated luxury and luxury utility in an outdoor context. The project follows on from the highly successful "Project Geländewagen", Virgil's revisit of the G-Wagon. Both projects are the result of a design collaboration between Virgil Abloh, Off-White founder and artistic director at Louis Vuitton and Mercedes-Benz Chief Design Officer Gorden Wagener.

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After Virgil's tragic passing in November 2021, Project Maybach was released at Art Basel Miami Beach to honor Abloh's creative legacy and pay tribute to one of the greatest artists and designers of his time. Then, in spring 2022, a Project Maybach inspired Capsule Collection designed by Virgil Abloh was released at Off-White. Followed by a limited edition Mercedes-Maybach S-Class by Virgil Abloh.

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