Museum Nacht
The First Time

INFO
AGENCY: MJP.LOL
ROLE: Concept, Creative Direction, Art-Direction, Writing
PRESS: LBB Online, Shots, LSN:GLOBAL
YEAR: 2019
MARKET/S: NL
description
For the 2019 Museum Nacht Amsterdam campaign we wanted to capture what art does to you, your first time.

The moment when you look, listen, feel, taste something for the first time and it changes something in you. When it comes to art and museums, it’s not about the piece on the wall or having an opinion - it’s about how it makes you feel, what you make of it.

60" EDIT - ENGLISH SUBTITLES | PRODCO : CZAR | DIRECTOR : KAY LINDHOUT

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Photography

PHOTOGRAPHER: Julia Marino

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