Award winning freelance Creative (Art) Director with 15 years experience.
Originally from UK, currently in AMS.
ZALANDO STORIES PLATFORM
Launched a Brand New Editorial Platform on Zalando
Developed a brand new branded content platform for Zalando – Stories. Working with big names like Charlie XCX and Blondey McCoy to putting up and coming talent in the spotlight; stories combines inspiration and culture with commerce.
VIRGIL ABLOH X MERCEDES-BENZ PROJECT MAYBACH
Orchestrated a New Vision of Luxury with Virgil Abloh
To bring Project MAYBACH to life, we developed a multi-platform campaign celebrating the collaboration between Virgil Abloh and Mercedes-Benz. From defining the project’s visual identity to launching the accompanying Off-White™ collection, documentary content, special builds, OOH and social campaign, we introduced a new vision of automotive luxury to the world.
UBER SAFETY NEVER STOPS
Introduced the World's 1st In-Ride Safety Film
“Safety Never Stops” was an EMEA campaign highlighting Uber’s ongoing safety innovations through the familiar lens of in-flight safety cards and videos—resulting in the world’s first Uber in-ride safety video.
CANVA REALLY REALLY GOOD DESIGN
Proved That Really Good Ideas Deserve Really Good Design
Canva believes every idea deserves to be seen. To prove it, we turned a small pickle-and-crisp sandwich shop into a national talking point, showing how great design can make the ordinary take off.
ADOBE HOVERING ART DIRECTOR
Helped Designers Keep Up with Hovering Art Directors
Every designer knows the ‘Hovering Art Director.’ The one circling your desk with endless last-minute notes. We turned that universally relatable figure into a campaign for the Adobe Stock and Creative Cloud integration, then took it further with a talking action figure, a meme generator and more. A viral hit with the creative industry, and a multiple Red Dot ‘Best of the Best’ winner.
MUSEUM NIGHT THE FIRST TIME
Invited Young People to Have Their First Time (with art) at Museum Night
To invite young people to have their first time with art on Museum Night, we turned Amsterdam into a place where reality could bend, time could shift, and the ordinary could become extraordinary. The result was the highest attendance of under 21's by 4x and sell out in 24 hours.
BYOMA YOUR SKIN BARRIER NEEDS YOU
Broke the 4th Wall for Skin Barrier Awareness Month
Gen Z knows skincare, but not always skin health. We created a rallying cry on behalf of the skin barrier, turning an invisible part of the body into the star of BYOMA’s first global campaign.
Selected
Fashion Work:
More...
PHILIPS THE FULL PICTURE
Showed a Radiologist the Life Behind the Image
Radiologists spend their careers diagnosing patients they may never meet. To reveal the human impact of their work, we invited Dr. Boden to a portrait photography workshop where he unknowingly met Sophie, a former patient whose life he helped change. Through her story, he finally saw the person behind the scan, and the full picture of the difference he had made.
JOHNNIE WALKER KEEP WALKING
Brought the Spirit of Keep Walking to Eastern Europe
Progress isn’t something you talk about, it’s something you do. To introduce Milla Jovovich as Johnnie Walker’s new regional ambassador, we created a campaign built around the brand’s enduring philosophy: Keep Walking.
PORSCHE PORSCHE MARRIAGE
Dared Friends
to Say "I Do"
for a Porsche
If you’re going to share a Porsche, you need a relationship built on commitment. To launch Porsche’s new car-sharing service, we invited groups of friends to get “married” to one another for the chance to win a Porsche 911, turning car sharing into the ultimate relationship test.
DOPPER OCEANIC PLASTICARIUM
Brought People Face to Face with Oceanic Plastic Pollution
Most of us will never witness the scale of the Plastic Soup firsthand. So we brought a piece of it from the Pacific Ocean to Natural History Museums, transforming ocean waste into an exhibit that confronts visitors with one of humanity’s most enduring legacies.
HELLO@MJP.LOL
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