YEAR: 2017

MARKET/S: NL

Porsche Marriage

AGENCY: Achtung McGarryBowen
ROLE: Art-Direction, Writer and Design

Porsche launched "Share a Porsche", a service whereby groups of 2-4 can share a Porsche. To create some buzz around the new service, we came up with Porsche Marriage, an interactive online campaign that asked people to make the ultimate commitment - getting married with their friends - and in doing so bag the ultimate wedding gift - a Porsche 911.

Over 2000 friends accepted the challenge, signing a prenuptial agreement and changing their marital status on Facebook. In the end there could only be 4 winners. Who went to Kinnaur, India (the only place where group marriage is possible) to make it official and ride off into the sunset in a brand new Porsche.

HELLO@MJP.LOL

©2024

All Rights Reserved. The content, images, and materials on this website, owned by Michael James Phillips B.V., are protected by copyright. Any use of these materials without the express written permission of Michael James Phillips B.V. is strictly prohibited.

View