PUMA
OP-1 PWR-Frame

INFO

AGENCY: HIGHSNOBIETY
ROLE: Creative Direction, Concept, Art-Direction

YEAR: 2021

MARKET/S: GLOBAL

description

The campaign was shot for the introduction of PUMA's new futuristic silouhette the OP-1 PWR-Frame. Taking cues from the sneaker's futuristic design we tapped photographer Gabriel Boyer and placed the OP-1 in a fashion forward interpretation of the cyber punk aesthetic.

the-puma-op-1-pwrframe-introduces-some-seriously-futuristic-looking-tech-07

the-puma-op-1-pwrframe-introduces-some-seriously-futuristic-looking-tech-010

the-puma-op-1-pwrframe-introduces-some-seriously-futuristic-looking-tech-05

1682636466-the-puma-op-1-pwrframe-introduces-some-seriously-futuristic-looking-tech-04

1682636466-the-puma-op-1-pwrframe-introduces-some-seriously-futuristic-looking-tech-09

The second part of the campaign featured a more colourful female focus silhoette.

ASICS – GEL-LYTE III 30th Anniversary Tease

ASICS Gel–NYC

INSTAGRAM

HELLO@MJP.LOL

All content on this website, including text, images, and projects, is for informational and portfolio purposes only. Any views expressed are my own and do not represent those of past or present clients, employers, or affiliates. Unauthorized use, reproduction, or distribution of any content is prohibited. All trademarks, logos, and brand names belong to their respective owners. For inquiries regarding content usage or collaboration, please contact me directly.

PUMAOP-1 PWR-Frame

PUMA
OP-1 PWR-Frame