YEAR: 2023

MARKET/S: GLOBAL

ASICS
Gel–NYC

AGENCY: HIGHSNOBIETY
ROLE: Creative Direction

EDITORIAL: Link

The ASICS Gel–NYC aims to capture the city’s uncapturable vibe; translating the big personalities, big ideas and big opinions that give the city its backbone. Our look book, shot by photographer Katia Wik, peeks inside the shoe box, mirroring the  sentiment of the sneaker in a cubic version of a Central Park scene.

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