ASICS
Gel–NYC
INFO
AGENCY: HIGHSNOBIETY
ROLE: Creative Direction
ROLE: Creative Direction
YEAR: 2023
MARKET/S: GLOBAL
description
The ASICS Gel–NYC aims to capture the city’s uncapturable vibe; translating the big personalities, big ideas and big opinions that give the city its backbone. Our look book, shot by photographer Katia Wik, peeks inside the shoe box, mirroring the sentiment of the sneaker in a cubic version of a Central Park scene.
HELLO@MJP.LOL
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