Adidas SL72
–
Launching an editorial platform: Zalando Stories
info
description
I lead the team that developed a brand new branded content platform for Zalando – "Stories". Working with big names like Charlie XCX and Blondey McCoy to putting up and coming talent in the spotlight; stories combines inspiration and culture with commerce seamlessly.
Building the platform from the ground up leasing and guiding the project with Zalando internal stakeholders from data to design to the c-suite.
From growing a team from 4 to 30+, shaping strategy, content pillars, and visual identity, and building custom modules and functionalities across platforms. During my time, we delivered 200+ pieces of content and created a playbook that continues to guide teams today.
Building the platform from the ground up leasing and guiding the project with Zalando internal stakeholders from data to design to the c-suite.
From growing a team from 4 to 30+, shaping strategy, content pillars, and visual identity, and building custom modules and functionalities across platforms. During my time, we delivered 200+ pieces of content and created a playbook that continues to guide teams today.
SELECTED ↓ STORIES
HELLO@MJP.LOL
©2026
All content on this website, including text, images, and projects, is for informational and portfolio purposes only. Any views expressed are my own and do not represent those of past or present clients, employers, or affiliates. Unauthorized use, reproduction, or distribution of any content is prohibited. All trademarks, logos, and brand names belong to their respective owners. For inquiries regarding content usage or collaboration, please contact me directly.