ASICS
GEL-LYTE™ III 30th Anniversary Release
INFO
AGENCY: LIKEFRIENDS
ROLE: Creative Direction, Concept, Art-Direction
ROLE: Creative Direction, Concept, Art-Direction
YEAR: 2020
MARKET/S: GLOBAL
description
Celebrating 30 years since the GEL-LYTE™ III’s inception, revolving around the way this beloved silhouette went against the norms of the time, becoming the icon is it today – against all odds. Shot on the streets of Tokyo, we traveled back to the birthplace of the icon; Japan. We followed the new generation of rule-breakers around the city as they use the streets as their playground.
HELLO@MJP.LOL
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