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Adobe Stock
Hovering Art Director
INFO
AGENCY: Achtung McGarryBowen
ROLE: Concept, Art Direction, Writer and Design
AWARDED: Red Dot - Grand Prix, Red Dot - Best of the Best, Epica - Silver - Humour in Advertising, Spin Award - Silver Ring, ADCN - Bronze Lamp
PRESS: The Drum, Adweek, AdAge, Creative-Bloq, CreativeBoom
YEAR: 2016
MARKET/S: GLOBAL
description
Adobe Stock is pretty much the same as any other stock service. Except, it’s embedded in Photoshop so designers can work faster. Finally, designers can finally keep up with their most intrusive coworkers: The Hovering Art Director.
 
The global campaign was introduced with a film. Followed up with webinars (one featuring yours truly) and tutorials showing how to make the key visual from our campaign with Adobe Stock. An online activation asked people to share their feedback for a chance to win the ultimate designer toy: The Talking Hovering Art Director Action Figure.

105" EDIT | PRODCO : HOBBY FILM | DIRECTOR : SEBASTIEN HEDIN

CUTDOWN – HOVERBOARD

CUTDOWN – BLACK NOT GREY

CUTDOWN – SUNRISE NOT SUNSET

CUTDOWN – GINGERBEARD

Our Hovering Art Director was cast into vinyl, with a motion activated voice box for deskside hovering on demand.

45" EDIT | CHARACTER DESIGN + ANIMATION : YUM YUM, LONDON

Thoroughly hovered packaging for our advertising effigy.
6MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure
1MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure
3MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure
5MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure
4MJP-–-Adobe-Stock-–-The-Hovering-Art-Director-Action-Figure

A meme generator coaxing people to share their ultimate feedback in a competition to win one.
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