YEAR: 2019
MARKET/S: EMEA
Uber
In-Ride Safety Video
AGENCY: 72andSunny Amsterdam
ROLE: Concept, Art Direction and Design
Uber is continuously developing innovative features to make ride hailing everywhere safer. From their first step to remove the cash transaction at their inception to today’s wide range of advanced safety features. Innovations that people simply aren’t aware of.
“Safety Never Stops” was an EMEA campaign to communicate Uber’s commitment to safety and showcase the pioneering safety features developed to ensure it. The campaign leverages the well known, tried and tested safety vernacular of in-flight safety cards and pre-flight safety videos to create the world’s first “Uber - In-Ride Safety Video”.
60" EDIT - 01/1000+ MARKET SPECIFIC EDITS & CUTDOWNS | PRODCO : CANADA | DIRECTOR : PENSACOLA
The film rolled out on broadcast, online and also thousands of hubble screens during Uber rides and as an in-flight version just to add another level of meta. Extending our use of the in-flight safety vernacular we also created an in-ride safety card.
The OOH system leveraged the then new Uber brand guidelines, bringing "safety blue" to the forefront bringing attention to the sover but powerful copy lines to "drive the message home".
