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YEAR: 2021

MARKET/S: GLOBAL

PUMA
OP-1 PWR-Frame Global Launch Campaign

AGENCY: HIGHSNOBIETY
ROLE: Creative Direction, Concept, Art-Direction

PRESS: Highsnobiety

The campaign was shot for the introduction of PUMA's new futuristic silouhette the OP-1 PWR-Frame. Taking cues from the sneaker's futuristic design we tapped photographer Gabriel Boyer and placed the OP-1 in a fashion forward interpretation of the cyber punk aesthetic.

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The second part of the campaign featured a more colourful female focus silhoette.

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