YEAR: 2022
MARKET/S: GLOBAL
PUMA
Liberty London
AGENCY: HIGHSNOBIETY
ROLE: Creative Direction, Concept, Art-Direction
Puma's first collaboration with Liberty London draws on the theme 'Still Growing,' which draws profound inspiration from remarkable women, equally reflected in the infamous Liberty London patterned fabrics. Much like wildflowers, they flourish and thrive in the face of adversity, growing steadily on the often uneven playing field of society.
