YEAR: 2017
MARKET/S: NL
Porsche Marriage
AGENCY: Achtung McGarryBowen
ROLE: Art-Direction, Writer and Design
Porsche launched "Share a Porsche", a service whereby groups of 2-4 can share a Porsche. To create some buzz around the new service, we came up with Porsche Marriage, an interactive online campaign that asked people to make the ultimate commitment - getting married with their friends - and in doing so bag the ultimate wedding gift - a Porsche 911.
Over 2000 friends accepted the challenge, signing a prenuptial agreement and changing their marital status on Facebook. In the end there could only be 4 winners. Who went to Kinnaur, India (the only place where group marriage is possible) to make it official and ride off into the sunset in a brand new Porsche.
