YEAR: 2023
MARKET/S: GLOBAL
Philips Radiology
The Full Picture
AGENCY: TBWA
ROLE: Creative Direction, Concept, Art-Direction
Philips invited radiologist Dr. Boden to attend a portrait photography workshop. Unbeknownst to him, his subject is Sophie, his former patient. After a tough recovery, Sophie has returned to her career as a professional dancer. Dr. Boden has no idea of the impact he’s had on her life as they have never met. In this touching experience, Sophie shares her story and gratitude to Dr. Boden by revealing The Full Picture.
The campaign sought to bring radiologists closer to the results of their important work, highlighting the impact and importance of radiology and in turn the equipment they use.
