For the 2019 Museum Nacht Amsterdam campaign we wanted to capture what art does to you, your first time.
The moment when you look, listen, feel, taste something for the first time and it changes something in you. When it comes to art and museums, it’s not about the piece on the wall or having an opinion - it’s about how it makes you feel, what you make of it.
60" EDIT - ENGLISH SUBTITLES | PRODCO : CZAR | DIRECTOR : KAY LINDHOUT