YEAR: 2021
MARKET/S: Eastern Europe
Johnnie Walker
Less Talking, Keep Walking
AGENCY: Dept Agency
ROLE: Concept, Creative Direction, Art-Direction, Writing
In this campaign Hollywood superstar Milla Jovovich is introduced as the new regional walker for Johnnie Walker, the world’s number one Scotch Whisky.
Milla and Johnnie Walker seek to encourages viewers with a core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe.
The campaign film was directed by the husband of Milla Jovovich, Paul WS Anderson, known for films including the Resident Evil series (2002-2016), Alien vs Predator (2004) and Monster Hunter (2020). The campaign went live in fourteen countries across Eastern Europe on TV, digital, social and out-of-home.
30" EDIT | PRODCO : MOB FILM | VFX : MPC | DIRECTOR : PAUL WS ANDERSON
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