YEAR: 2021

MARKET/S: GLOBAL

PUMA
Thierry Henry for MMQ

AGENCY: HIGHSNOBIETY
ROLE: Creative Direction, Concept, Art-Direction

The PUMA MMQ (Macht's mit Qualität - Made with Quality) collection revisits classics and refines them. It’s a franchise synonymous with craftsmanship, quality and always striving to advance.

For the FW22 campaign we tapped PUMA ambassador Thierry Henry, a football legend with a distinctly European charm and elegance. Like the cut and silhouette of the MMQ collection, Henry’s legacy is timeless. Together with PUMA MMQ we celebrated enduring precision in craft, be it on the pitch or in the stitch.