YEAR: 2017

MARKET/S: NL

Porsche Marriage

AGENCY: Achtung McGarryBowen
ROLE: Art-Direction, Writer and Design

Porsche launched "Share a Porsche", a service whereby groups of 2-4 can share a Porsche. To create some buzz around the new service, we came up with Porsche Marriage, an interactive online campaign that asked people to make the ultimate commitment - getting married with their friends - and in doing so bag the ultimate wedding gift - a Porsche 911.

Over 2000 friends accepted the challenge, signing a prenuptial agreement and changing their marital status on Facebook. In the end there could only be 4 winners. Who went to Kinnaur, India (the only place where group marriage is possible) to make it official and ride off into the sunset in a brand new Porsche.

Michael James Phillips

CREATIVE / ART DIRECTOR

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