YEAR: 2017

MARKET/S: GLOBAL

ASUS
VivoBook Pro

AGENCY: Superheroes AMS
ROLE: Art-Direction

For the launch of the new ASUS VivoBook Pro we created the "Beyond" campaign. Two films focused on it's two key improvements on previous models; it's increase power and refined design.

In a market where our target audience aren't the type of consumers who understand all the technical PC jargon we needed a different way to convey this more powerful feature heavy laptop. Together with 3D artist Santi Zoraidez we visually articulated the product benefits conveyed through beautiful and playful visual metaphors.

30" TVC "BEYOND POWERFUL" | 3D ARTIST & ANIMATOR : SANTI ZORAIDEZ

30" TVC "BEYOND SLEEK" | 3D ARTIST & ANIMATOR : SANTI ZORAIDEZ

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Michael James Phillips

CREATIVE / ART DIRECTOR

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