YEAR: 2019

MARKET/S: GLOBAL

ASICS
GEL-QUANTUM™

AGENCY: LIKEFRIENDS
ROLE: Creative Direction, Concept, Art-Direction

To launch the latest ASICS sport style silhouette, the GEL-QUANTUM™, we created a global campaign that explores the comfort of confidence.

Where in a world in which identity has become fluid, this campaign is an ode to a new generation that easily adapts to the shapeshifting nature of transient identity. Embracing the different versions of “me” that surface online, when working, with family or with your closest friends.

30" EDIT | PRODCO : CZAR | DIRECTOR : MICHAEL MIDDELKOOP

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48-sheet