In celebratation of the 30th anniversary of the GEL-LYTE III, and the retirement of their legendary lead designer, ASICS challenged it's next generation of designers to take on the mantle. We created a global launch campaing to introduce the GEL-LYTE XXX, a tribute to the iconic GEL-LYTE III and a continuation of 30 years of bold decisions and experimenting in the design process.
30" EDIT | PRODCO : ADAM STUDIOS | DIRECTOR : RYAN CHUN
30" EDIT | PRODCO : ADAM STUDIOS | DIRECTOR : RYAN CHUN
Michael James Phillips
CREATIVE / ART DIRECTOR
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