Celebrating 30 years since the GEL-LYTE™ III’s inception, revolving around the way this beloved silhouette went against the norms of the time, becoming the icon is it today – against all odds. Shot on the streets of Tokyo, we traveled back to the birthplace of the icon; Japan. We followed the new generation of rule-breakers around the city as they use the streets as their playground.
Michael James Phillips
CREATIVE / ART DIRECTOR
Copyright © 2020 Michael James Phillips. All rights reserved.